Observing the street style worldwide, current runway shows, using trend books, fashion magazines and more importantly social media. We study the trends of fashion with sensibility and respect to the market and the expectations of the client, in order to define ideas for the next collection with the inspiration for the lines, volumes, colors, and especially the mood of the coming season.
The choice of the material is essential in the creation of a garment. We set out to discover the most dynamic and latest fabric samples and accessories at international textile exhibitions. Our team examines the collections of the most important suppliers. Afterwards we experiment with the fabrics via use of various washing and dying techniques with our partnered laundries to develop the desired result of the material.
The creation of graphic panels is essential to transmit the visions and ideas. It is a fundamental guideline for the internal company communication, the external one with the suppliers but also a tool for marketing and social media activities.
The selection of the colors is a very sensible and important part. It depends on the season, on the trends and above all on the material. Colors generate a feeling in a well cohesive collection.
We take care of the realization of the collection items, the different fits and styles, the study of the total look – to bring all together in a harmonic, comprehensive and complete collection.
The fitting is a very delicate process in the manufacturing chain. It requires experience in pattern making and knowledge in the material world. We observe, correct and improve the style to obtain the best result.
The visual identity is a crucial point in marketing and communication: the more efficient the branding is the better it identifies and differentiates the product from competitors. We define the visual identity of the brand through labeling, packaging and catalogs which mimics the look and feel of the collection.
The technical specification includes the complete data of the style and details concerning materials, accessories and treatments. We work above all with codes and photos to make it immediate for understanding. It also includes the measurement charts to guarantee the perfect output minimizing the possibility of mistakes.
Powerful strategic sourcing can minimize negative impacts, optimize the spends and make a positive contribution to the businesses, people and communities that make up the supply chain. Our approach is to offer responsible sourcing practices and use of innovative technologies to obtain additional value and increase the companies competitive advantage.